Emojico.
Emojico, Inc. · Sarasota, FL

We build commerce companies.

Emojico Inc builds and operates Wrapware, Emojico Studio, and Potential Commerce — and helps a few other teams build theirs through consulting.

See what we build → Work with us
Founded
2022 · Sarasota, FL
Emojico StudioAI Customization Engine
Studio creation GIF
Potential CommerceAds Performance Center
CTR
2.4%
Add to cart
8.1%
CPM
$12.40
ROAS
3.6×
 WrapwareDTC Brand & AI Content Engine
Wrapware ad
Our Work

Some of the brands and products we've built.

Every brand we operate and every team we advise is a bet on the same future: there's never been a better time to create in commerce.

Wrapware Emojico Studio Potential Commerce
01Wrapware

A custom drinkware brand.

Custom tumblers and swappable magnetic wraps. Customers upload photos, pick a template, and make it their own.

✓ Gifts, pets, group orders, and artist collaborations
✓ Swappable wraps, so one tumbler can change with the season
✓ Built on our own design tool, Emojico Studio
Visit wrapware.com →

"This is my second order! Since I have the cups already, I ordered 3 additional wraps. I really enjoy changing them out weekly. Such high quality, shipping is so fast and customer service is fabulous!"

Repeat customer · Wrapware

02Emojico Studio

An AI engine that turns consumer photos into products.

The in-browser customization experience that powers Wrapware — turning photos and design choices into print-ready wrap artwork.

✓ No app, no install — it runs right in the browser
✓ Templates, photos, and layouts that become real products
✓ The engine we license and extend across our brands
Explore the Studio → See how it works
03Potential Commerce

A decision platform for Shopify stores running ads.

Know your real profit, then decide what's next. A decision platform for Shopify merchants — clear reporting on ad spend, revenue attribution, and the operator workflows behind paid performance.

✓ Profit-first reporting, not vanity dashboards
✓ Diagnose Meta ad performance day by day
✓ Built for operators who need to decide, not just look
Visit potentialcommerce.com →
About Emojico

We are a bootstrapped, two-person company.

Emojico Inc is a Florida corporation founded in 2022 and based in Sarasota, Florida. We build and operate ecommerce and commerce software — direct-to-consumer product operations, customization workflows, Shopify storefront work, and marketing analytics for online merchants.

Emojico is where those products come together: a small, focused team building practical commerce tools for product brands and the merchants who sell online. We ship what we'd want to use ourselves.

The team

Who's behind Emojico.

DM

David Murack

Founder & operator

David works across the technical, operational, and product systems behind Wrapware, Emojico Studio, and Potential Commerce — bringing deep experience in IT, ecommerce operations, and commerce software.

LinkedIn profile →
MD

Michele Davolos

President, Emojico Inc

Michele leads the customer, product, and go-to-market work across the brands, with experience in commerce, payments, product marketing, product management, and sales engineering.

LinkedIn profile →
Emojico Consulting

Let's build something together.

The team behind Wrapware, Emojico Studio, and Potential Commerce takes on a small number of outside projects across architecture, technical product, marketing, and go-to-market. If that's the kind of help you need, let's talk.

Architecture Technical PM Technical product marketing Product marketing GTM consulting AI content studio
Start a conversation →
Contact

Get in touch.

For product, business, consulting, privacy, data deletion, or legal inquiries, reach Emojico directly.

or call +1 (941) 216-6139